At Prins we have a passion for animals. Developing tailor-made, high quality, 100% natural cat and dog food is our specialty, improving the well-being of animals is our mission. We do that in our own expert, personal, conscious, surprising and unique way.
Please allow us to introduce ourselves.
Prins is a family company. For over more than fifty years, three generations of the Verkade family have been putting their heart and soul into animal food. Prins feels a bit like family to all of our employees. Working from three premises at the Accustraat in Veenendaal, we are -through manufacturing and education, experience-driven motivaton and enthusiasm, building on a strong and fast growing brand, which is also drawing international attention.
Our secret? Prins's culture, where everyone has the same goal; quality first. Quality that goes beyond labels and that we are keen on surpassing, because we are not easily satisfied. Maybe we can change something, or improve. Customers are critical, and they should be. We appreciate mindful and committed people. We want to give the consumers our sincere attention by creating great products for healthy pets and also specifically through good, professional advice.
Consumers are becoming increasingly aware of making healthy choices when it comes to food and feeding their pets. That's why at Prins, we think before we act. Even when something sounds great from a marketing perspective, we ask ourselves if it's really in the interest of the animal's well-being. We make deliberate choices and focus mainly on health for the future. On food that can help reduce obesity, on menu's that, with the help of the latest techniques, can be optimally tailored to the individual and on exercising together with your pet. We are a way of life.
